LI, CHUN SHENG (BEng, MA, PhD)

Assistant Professor

Department of Decision Sciences

School of Business

Macau University of Science and Technology

Email: csli AT must DOT edu DOT mo

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RESEARCH INTERESTS

Supply Chain and Operations Management, Consumer and Organizational Behavior, Business Analytics, Network Analytics, Data Sciences

RECRUITMENT

We are looking for HIGHLY MOTIVATED Research Associate/Assistant and Postgraduate (PhD/MPhil/Master) students with strong background in Computer Science, Business Analytics, Supply Chain Management, Operations Management, etc. Undergraduate students who are interested in our research are also welcome to join us.

ACADEMIC QUALIFICATIONS

PhD / The Hong Kong Polytechnic University

MA (Distinction) / The Hong Kong Polytechnic University

BEng / Jiangnan University

PROFESSIONAL QUALIFICATIONS

Software Test Engineer (STE)

Certified Public Procurement Master (CPPM)

RESEARCH GRANTS

2024-2025: Pricing and trade-in strategy of closed-loop supply chain with the participation of big data service provider: PI. Faculty Research Grant of Macau University of Science and Technology.

2023-2024: Research on Carbon Emission Trading and Monitoring Systems based on Blockchain Intelligent Technology: PI. Science and Technology Development Fund (FDCT) of Macau.

2023-2024: Optimizing Resource Recovery in the Coordination Game of Reverse Supply Chain for Construction Waste: PI. Faculty Research Grant of Macau University of Science and Technology.

2021-2023: Implementation and Weight Determination of Supply Chain Resilience Practices: PI. Higher Education Fund of Macau.

2022-2023: Purchase intention determination in the context of live streaming e-commerce: PI. Faculty Research Grant of Macau University of Science and Technology.

PUBLICATIONS

Dissertation

Li, C.S. (2020). Supply chain resilience: Scale development and its performance impact under different business conditions and disruptions. Doctoral Dissertation, The Hong Kong Polytechnic University.

Journal Papers

Ki, C.W., Li, C.S., Chenn, A. S., Chong, S. M., & Cho, E. (2024) Wise consumer choices in online secondhand luxury (OSHL) shopping: An integrated model of motivations, attitudes, and purchase intentions for OSHL as wise, conspicuous, and sustainable consumption. Journal of Retailing and Consumer Services, 76: 103571. [PAPER]

[SSCI, Impact factor 11.0, JCR Q1]

Li, C.S., Wong, C.W.Y.* , Yang, C.C., Shang, G.K.C., & Lirn, T.T.C. (2019) Value of supply chain resilience: Roles of culture, flexibility, and integration. International Journal of Physical Distribution & Logistics Management, 50 (1): 80-100. [PAPER]

[SSCI, Impact factor 5.9, JCR Q1]

Tan, K.Y.#, Xu, F., Yi, Z., & Li, C.S.* (2025). Optimising resource recovery from construction waste material reverse supply chain coordination games. International Journal of Systems Science: Operations & Logistics, 12(1), 2458176. [PAPER]

[SSCI, Impact factor 4.0, JCR Q2]

Chen, H.Y., Gao, K.W., Lin, C., Huang, A.W.#, & Li, C.S.* (2025). Celebrity endorsement on social media in China: familiarity and likeability heuristics in impulse purchase. Asia Pacific Business Review, In press. [PAPER]

[SSCI]

Ki, C.W., Chow, T.C., & Li, C.S.* (2023) Bridging the trust gap in influencer marketing: Ways to sustain consumers’ trust and assuage their distrust in the social media influencer landscape. International Journal of Human–Computer Interaction, 39 (17): 3445-3460. [PAPER]

[SSCI, Impact factor 3.4, JCR Q1]

Li, C.S., Wong, C.W.Y.* , Wong, C.Y., Boon-itt, S., & Miao, X. (2023) Empirical research on performance effects of supply chain resilience: Systematic literature review, citation network analysis and future research directions. International Journal of Shipping and Transport Logistics, 17 (1-2): 80-106. [PAPER]

[SSCI]

Pan, X, Wong, C.W.Y.* , Li, C.S. (2022) Circular economy practices in the waste electrical and electronic equipment (WEEE) industry: A systematic review and future research agendas. Journal of Cleaner Production, 365: 132671. [PAPER]

[SCIE, Impact factor 9.8, JCR Q1]

Conference Papers/Presentations

Tan, K.Y.#, Tian, Y.H., Xu, F., & Li, C.S.* (2024) Agile Volunteer Scheduling in Flood Management: Integrating ARCGIS and the Multi-Strategy Grey Wolf Optimization Algorithm. 31st EurOMA conference (EurOMA 2024), Barcelona, Spain.

Tan, K.Y.#, Tian, Y.H., Xu, F., & Li, C.S.* (2023) Research on Multi-Objective Optimal Scheduling for Power Battery Reverse Supply Chain. 30th EurOMA conference (EurOMA 2023), Leuven, Belgium.

Cheng, F., Wang, L., & Li, C.S. (2022) For the fashion or the environment: The role of sustainable impact disclosure on resale platforms. POMS 32nd Annual Conference (POMS 2022), Virtual.

Peng, Y.Y.#, Xu, M.H.#, Cheng, G.W.#, & Li, C.S.* (2021) Driving Post-pandemic Retail Operations: The Effect of Live Streaming E-commerce. POMS 31st Annual Conference (POMS 2021), Virtual.

Cheng, G.W.#, Xu, M.Z., Peng, Y.Y.#, & Li, C.S.* (2021) ISO 50001 implementation and cost management in manufacturing industries. POMS 31st Annual Conference (POMS 2021), Virtual.

Li, C.S., Wong, C.W.Y.* , Wong, C.Y., & Boon-itt, S. (2019) Supply chain resilience: Theoretical construct and measurement development. POMS 30th Annual Conference (POMS 2019), Washington D.C.

Li, C.S., Wong, C.W.Y., Shang, G.K.C., Yang, C.C., & Lirn, T.T.C.* (2017) Supply chain resilience: Roles of collaboration in supply chain. 22nd International Symposium on Logistics (ISL 2017), Ljubljana.

Li, C.S., & Wong, C.W.Y.* (2016) The impact of supply chain resilience on financial performance: Insights from competitive strategy theory. The International Conference on Business Case Research (ICBCR 2016), Hong Kong.

Note: * Corresponding author; # Students under Supervision

SERVICES

Editorial Board Member and/or Reviewers (selected)

IEEE Transactions on Systems Man Cybernetics - Systems

IEEE Transactions on Knowledge and Data Engineering

International Journal of Physical Distribution and Logistics Management

International Journal of Production Research

International Journal of Production Economics

Journal of Business Logistics

Production Planning and Control

Transportation Research Part E: Logistics and Transportation Review

Member

Production and Operations Management Society

European Operations Management Association

Chartered Institute of Logistics and Transport

Session Chair

Production and Operations Management Society (POMS) 30th Annual Conference (2019), Washington D.C.

Textile Summit and Postgraduate Student Conference (2016), Hong Kong.

TEACHING

Master/PhD Supervision / Macau University of Science and Technology

Dissertation Supervision in Supply Chain Management / Macau University of Science and Technology

Dissertation Supervision in Business Analytics / Macau University of Science and Technology

Academic Advisor in Supply Chain Management / Macau University of Science and Technology

Training Advisor in International Competition / Macau University of Science and Technology

DBMZ10 Emerging Issues in Management / Compulsory Course for Doctor of Philosophy (PhD) in Management / Macau University of Science and Technology

MBGZ06 Business Optimization Theory / Compulsory Course for Master of Supply Chain Management / Macau University of Science and Technology

MBGZ04 Empirical Analysis in Supply Chain Management / Compulsory Course for Master of Supply Chain Management / Macau University of Science and Technology

MBGZ01 Global Operations and Supply Chain Management / Compulsory Course for Master of Supply Chain Management / Macau University of Science and Technology

BBAE16506 Supply Chain Finance / Major Elective Course of Supply Chain Management / Macau University of Science and Technology

BBAZ16604 Decision Analysis in Business / Compulsory Course for Bachelor of Business Analytics / Macau University of Science and Technology

BBAZ16504 Decision Making Methods / Compulsory Course for Bachelor of Supply Chain Management / Macau University of Science and Technology

BBAZ16011 Business Statistics / Compulsory Course for Bachelor of Business Administration / Macau University of Science and Technology

ITC2019M Management Principles in Fashion Business / Compulsory Course for Bachelor of Fashion Business / The Hong Kong Polytechnic University

ONGOING DOCTORAL STUDENTS

Tan, K.Y.

Doctor of Philosophy (PhD) in Management, August 2025 (Expected)

Wang, X.W.

Doctor of Philosophy (PhD) in Management, August 2025 (Expected)

Wu, H.F.

Doctor of Business Administration (DBA) student from 2024

SELECTED OUTSTANDING ALUMNI

Peng, Y.Y. (Bachelor of Business Analytics)

Live streaming e-commerce: A new way of promoting online shopping by gratifying consumers’ in-store and in-person shopping experiences. Reviewed in the Journal of Business Research, Under revision.

[SCIE, Impact factor 7.55, JCR Q1, Ranking 28/153]

Zhao, H.T. (Bachelor of Supply Chain Management)

A review on information systems for supply chain management. Under preparation.

Cheng, G.W. (Master of Business Analytics)

ISO 50001 implementation and cost management in manufacturing industries. Presented in POMS 31st Annual Conference (POMS 2021).

Xu, M.H. (Master of Management Studies)

Driving Post-pandemic Retail Operations: The Effect of Live Streaming E-commerce. Presented in POMS 31st Annual Conference (POMS 2021).

HOBBIES

Badminton, Cycling, Diving, Gardening, Hiking, Movie, Music, Photography, Reading, Swimming, Tennis, Travelling, Writing, etc.